1. Access User Settings
   

• Log in to your Shopify account: https://www.shopify.com/login
• In the bottom-left corner, click on “Settings”
• Then go to the “Users” section
• Click “Add user”

2. Add a New User

• Enter the email address: analytics@as-digitalmarketing.com
• Assign the following roles:
  • Administrator
  • Online Store Editor
  • Merchandiser
• Click “Save”.

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1. Go to business.facebook.com and log in or set up your Business Manager account if you haven’t already.

2. In the left-hand menu, select Settings.

3. Within the Settings menu, navigate to the Partners tab.

4. Under the “Give a partner access to your assets” option, click the Add button.

5. Enter our Business Manager Account ID: 4201285399882931.

6. Ensure you have added all relevant Pages, Ad Accounts, and Catalogs with the appropriate permissions to ensure full access for managing your campaigns.

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2. Sign in to your existing Google Ads account or create a new one if you don’t have one yet.

3. Locate your Account ID. This is typically found in the top right corner of the screen.

4. Send your Account ID to the following email address: info@as-digitalmarketing.com.

5.You will receive an invitation to your email address. Please accept the invitation and follow the subsequent instructions in the email.

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1. Create a Google Search Console account:

• Visit https://search.google.com/search-console/about and log in as administrator account (if you have one)
• Add your domain (domain.com) as a property and click “Continue“

2. Verify your account via DNS record:

• In Google Search Console select those settings: 

• Copy and paste the provided TXT record from Google Search Console into your DNS settings on your web hosting provider’s website.
  The exact location of DNS settings may vary based on your hosting provider. Here are 2 examples where can you add DNS record:

• Save changes
• Return to the Google Search Console tab and click “Verify”.

• If everything was correct, you should see this window:

3. After creating the domain property, you can add a new user.

• Open the property in the Search Console: https://search.google.com/search-console/

• Open the Users and permissions page in property settings (Settings > Users and permissions). This page is visible only if you’re a property owner.

• Click Add user

• Enter the Google Account name and choose “Owner” as the role.

• Save your changes.

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Do your keyword research first

Before any writing, it is important to do at least basic keyword research and be mindful of search volumes and difficulty of potential keywords to target. That way you can pick the keywords that have enough volume and are not too difficult to rank for. It’s best to pick 1-3 keywords for each article or blog post. It is also important to look at competitors that rank well on targeted keywords. The goal is to make your content for the same keyword more comprehensive and with higher added value for the visitor.

What can you use to do your research? You can use a professional tool like SemRUSH or Ahrefs, but they all come with a decent price tag. A very simple and free alternative for a beginner is simply using Google Ads Keyword planner. Generally it’s meant for paid search advertising, but it will get the job done for SEO as well.

Basic and simple SEO writing guidelines

Once you have the target keyword, use it, but don’t overdo it. Using your keyword too often can actually lead to negative effects. Using it once every 300-400 words is more than enough. The only reason for using it more often than that is if it would make the content more user friendly. So basically, if it feels natural to use it more often, then you can do it.

In any case, you should include your primary keyword in these places:

• Page title (the first <h1> element as well as the <title> element).
• In sub headlines (<h2> and below), if it makes sense, but not in absolutely all of them.
• In the first paragraph (<p> element), preferably in the first sentence.
• In the last paragraph (<p> element), preferably in the last sentence.
• In anchor text for one to two links on the page (<a> element).

You should use it more often in the beginning, less in the middle and more often again towards the end (hourglass shape).

You can also use variations of your keyword, but again, don’t overdo it. One variation every 600 words is plenty. If you use it more often, make sure you use your primary keyword that much less often.

Secondary keyword can be used in the same way and along the same guidelines as the primary, just a little more seldom. The more it’s similar it is to the primary keyword, the less you should use it or appropriately lessen the use of the primary keyword.

It’s recommended to also include other words in the title (the first <h1> element as well as the <title> element). These word, together with the primary keyword, should form a headline that intrigues potential readers and encourages clicks in the search results. This drives up CTR which is a key factor in ranking as well as increases the chance for ranking on additional long-tail keywords.

Example:

It’s also important to include links to other parts of your website. Be careful that the link placement actually makes sense and it’s also an added bonus if the anchor text includes the keyword that that page is targeting. That way you basically tell Search Engines what the linked-to page is about.

It’s also good to include an external link to a high authority website for the topic you are writing about. Don’t include more than one of these external links (unless it truly adds value to the reader) and you also don’t necessarily have to include them in all your content. Be extra careful not to link to a competitor by accident, since it is very likely that a lot of them also do content marketing and have useful written resources on the website.

If an external link is a necessity and not part of your SEO strategy (credit, tribute etc.) always add a “nofollow” attribute to the link element.

Example: <a href=’https://www.facebook.com/’ rel=”nofollow”></a>

For paid links you can also use the “sponsored” attribute instead of “nofollow”. Both is acceptable.

The length of content is also important. The absolute minimum should be 600 words, but it’s better to extend it to at least 1000 or more. If you have pillar and support articles (pillar articles are the main content and support articles link to them to boost their authority), then pillar articles should have 1800+ words and support articles between 600 and 1000. A good guideline for length is also your competition. Always try to have more in-depth and longer content than your top ranking competitors for the same keyword.

Basic technical SEO guidelines

A little beyond the scope of this blog post, but for the sake of this being an all-inclusive simple SEO guide, here’s also some more technical things that you have to watch out for when posting a new piece of content on your website or blog.

The “Slug” should also include the primary keyword.

The <title> should also include the primary keyword (as already stated before, but it is really important).

Structure of the page should be correct. First headline has to be within the <h1> element and any subheading in <h2> elements and below. The content itself should be divided between paragraph elements (<p>).

Each article should have all the applicable, including OG (Open Graph), meta tags and, optionally, Twitter meta tags. Also include the primary keyword in all descriptive meta content.

Meta tags that you must have:

• <title>Main keyword + extra</title>
• <link rel=”canonical” href=”main URL for this content” />
• <meta name=”robots” content=”index, follow”>
• <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
• <meta charset=”UTF-8″>
• <meta name=”description” content=”Description of content up to 160 characters and should include the primary keyword”>
• <meta property=”og:title” content=”same as Title tag” />
• <meta property=”og:type” content=”Type of content you are posting” />
• <meta property=”og:url” content=”page URL” />
• <meta property=”og:image” content=”Link to the main image for this content. Recommended sizes 1200×628 or 1200×1200 with the main part of the image in the middle.” />

Most of this tags are already added by default by most CMSs or can be easily added with the use of extra plugins.
You shouldn’t add the “Keyword” meta tag anymore. SEs don’t use it as an indicator anymore and some actually use it as indication of spam.

Conclusion

This should give you a very good starting point on your journey to rank your content on Google and other SEs, but is by no means a complete guide how to excel your SEO efforts. For that you’ll need to cover quite a few other aspects, do some A/B testing and most of all have great monitoring set up, so you’ll get a good idea on what’s working and what’s not. If you want to take your SEO to the next level, feel free to contact us for a concrete SEO battle plan.

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